{"id":2222,"date":"2026-04-08T06:58:14","date_gmt":"2026-04-08T11:58:14","guid":{"rendered":"https:\/\/urgentgames.com\/?p=2222"},"modified":"2026-04-08T06:58:14","modified_gmt":"2026-04-08T11:58:14","slug":"igaming-ab-testing-2","status":"publish","type":"post","link":"https:\/\/urgentgames.com\/ru\/igaming-ab-testing-2\/","title":{"rendered":"A\/B-\u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0432 iGaming: \u0447\u0442\u043e \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442"},"content":{"rendered":"<h2 data-section-id=\"2lflex\" data-start=\"696\" data-end=\"744\">\u0412\u0432\u0435\u0434\u0435\u043d\u0438\u0435: \u041f\u043e\u0447\u0435\u043c\u0443 A\/B-\u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0432 iGaming \u0438\u043c\u0435\u0435\u0442 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435<\/h2>\n<p data-start=\"746\" data-end=\"881\"><strong 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\u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435. \u0422\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u0438 \u0432 \u043e\u0442\u0440\u0430\u0441\u043b\u0438 \u043c\u043e\u0436\u043d\u043e \u043f\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c \u0437\u0434\u0435\u0441\u044c. <a class=\"decorated-link cursor-pointer\" target=\"_new\" rel=\"noopener\" data-start=\"1177\" data-end=\"1230\">https:\/\/www.statista.com\/topics\/1710\/online-gambling\/<\/a><\/p>\n<hr data-start=\"1232\" data-end=\"1235\" \/>\n<h2 data-section-id=\"vpb41s\" data-start=\"1237\" data-end=\"1281\">\u041e\u0441\u043d\u043e\u0432\u043d\u043e\u0439 \u043f\u0440\u0438\u043d\u0446\u0438\u043f A\/B-\u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0432 iGaming<\/h2>\n<p data-start=\"1283\" data-end=\"1354\">\u042d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0439 <strong data-start=\"1293\" 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\u0441\u0442\u0430\u0432\u043a\u0430\u043c<\/li>\n<li data-section-id=\"1v9ygek\" data-start=\"2109\" data-end=\"2137\">\u041f\u0440\u043e\u0441\u0442\u043e\u0442\u0430 \u043f\u0440\u043e\u0442\u0438\u0432 \u0441\u043b\u043e\u0436\u043d\u043e\u0441\u0442\u0438<\/li>\n<\/ul>\n<p data-start=\"2139\" data-end=\"2197\">\u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u0438 \u043f\u043e \u043f\u0435\u0440\u0435\u0434\u043e\u0432\u043e\u0439 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0435 \u0441\u043c. \u0432 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u044e\u0449\u0435\u043c \u0440\u0430\u0437\u0434\u0435\u043b\u0435. <a class=\"decorated-link cursor-pointer\" target=\"_new\" rel=\"noopener\" data-start=\"2163\" data-end=\"2197\">https:\/\/www.ecogra.org\/what-we-do\/<\/a><\/p>\n<hr data-start=\"2199\" data-end=\"2202\" \/>\n<h3 data-section-id=\"1p31of7\" data-start=\"2204\" data-end=\"2237\">\u041f\u043e\u0438\u0441\u043a \u0438 \u043d\u0430\u0432\u0438\u0433\u0430\u0446\u0438\u044f \u043f\u043e \u0438\u0433\u0440\u0430\u043c<\/h3>\n<p data-start=\"2239\" data-end=\"2275\">\u0418\u0433\u0440\u043e\u043a\u0430\u043c \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u043b\u0435\u0433\u043a\u043e \u043d\u0430\u0445\u043e\u0434\u0438\u0442\u044c \u043a\u043e\u043d\u0442\u0435\u043d\u0442.<\/p>\n<p data-start=\"2277\" data-end=\"2282\">\u0422\u0435\u0441\u0442:<\/p>\n<ul data-start=\"2283\" data-end=\"2343\">\n<li data-section-id=\"sdci64\" data-start=\"2283\" data-end=\"2299\">\u0421\u043e\u0440\u0442\u0438\u0440\u043e\u0432\u043a\u0430 \u0438\u0433\u0440<\/li>\n<li data-section-id=\"awezug\" data-start=\"2300\" data-end=\"2321\">\u041e\u043f\u044b\u0442 \u043f\u043e\u0438\u0441\u043a\u0430<\/li>\n<li data-section-id=\"je09uq\" data-start=\"2322\" data-end=\"2343\">\u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u043c\u044b\u0435 \u0440\u0430\u0437\u0434\u0435\u043b\u044b<\/li>\n<\/ul>\n<p data-start=\"2345\" data-end=\"2387\">\u0411\u043e\u043b\u0435\u0435 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0439 \u043f\u043e\u0438\u0441\u043a \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438 \u043f\u0440\u0438\u0432\u043e\u0434\u0438\u0442 \u043a \u0443\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u044e \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u0441\u0435\u0430\u043d\u0441\u043e\u0432.<\/p>\n<hr data-start=\"2389\" data-end=\"2392\" \/>\n<h3 data-section-id=\"1mc3xxu\" data-start=\"2394\" data-end=\"2430\">\u0422\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u044f \u0438 \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432<\/h3>\n<p data-start=\"2432\" data-end=\"2466\">\u0423\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u0434\u0432\u0438\u0436\u0443\u0449\u0435\u0439 \u0441\u0438\u043b\u043e\u0439 \u0434\u043e\u043b\u0433\u043e\u0441\u0440\u043e\u0447\u043d\u043e\u0433\u043e \u0440\u043e\u0441\u0442\u0430.<\/p>\n<p data-start=\"2468\" data-end=\"2473\">\u0422\u0435\u0441\u0442:<\/p>\n<ul data-start=\"2474\" data-end=\"2523\">\n<li data-section-id=\"hl4dzq\" data-start=\"2474\" data-end=\"2491\">\u0423\u0432\u0435\u0434\u043e\u043c\u043b\u0435\u043d\u0438\u044f<\/li>\n<li data-section-id=\"1ura10p\" data-start=\"2492\" data-end=\"2511\">Email-\u0440\u0430\u0441\u0441\u044b\u043b\u043a\u0438<\/li>\n<li data-section-id=\"dykcrw\" data-start=\"2512\" data-end=\"2523\">\u041d\u0430\u0433\u0440\u0430\u0434\u044b<\/li>\n<\/ul>\n<p data-start=\"2525\" data-end=\"2560\">\u0412\u0440\u0435\u043c\u044f \u0438 \u0438\u043d\u0434\u0438\u0432\u0438\u0434\u0443\u0430\u043b\u044c\u043d\u044b\u0439 \u043f\u043e\u0434\u0445\u043e\u0434 \u0438\u043c\u0435\u044e\u0442 \u0440\u0435\u0448\u0430\u044e\u0449\u0435\u0435 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435.<\/p>\n<hr data-start=\"2562\" data-end=\"2565\" \/>\n<h3 data-section-id=\"dltim9\" data-start=\"2567\" data-end=\"2600\">\u0422\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u043e\u043f\u044b\u0442\u0430 \u0441\u0438\u043d\u0434\u0440\u043e\u043c\u0430 \u043e\u0442\u043c\u0435\u043d\u044b<\/h3>\n<p data-start=\"2602\" data-end=\"2626\">\u0414\u043e\u0432\u0435\u0440\u0438\u0435 \u0432\u043b\u0438\u044f\u0435\u0442 \u043d\u0430 \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432.<\/p>\n<p data-start=\"2628\" data-end=\"2633\">\u0422\u0435\u0441\u0442:<\/p>\n<ul data-start=\"2634\" data-end=\"2696\">\n<li data-section-id=\"oqqg3j\" data-start=\"2634\" data-end=\"2656\">\u041f\u0440\u043e\u044f\u0441\u043d\u0435\u043d\u0438\u0435 \u0432\u043e\u043f\u0440\u043e\u0441\u0430 \u0432\u044b\u0432\u043e\u0434\u0430 \u0441\u0440\u0435\u0434\u0441\u0442\u0432<\/li>\n<li data-section-id=\"z1ny85\" data-start=\"2657\" data-end=\"2682\">\u043f\u0440\u043e\u0437\u0440\u0430\u0447\u043d\u043e\u0441\u0442\u044c \u043e\u0431\u0440\u0430\u0431\u043e\u0442\u043a\u0438<\/li>\n<li data-section-id=\"1dm8pza\" data-start=\"2683\" data-end=\"2696\">\u041e\u0431\u043c\u0435\u043d \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u044f\u043c\u0438<\/li>\n<\/ul>\n<p data-start=\"2698\" data-end=\"2768\">\u0414\u043b\u044f \u043e\u0437\u043d\u0430\u043a\u043e\u043c\u043b\u0435\u043d\u0438\u044f \u0441\u043e \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u0430\u043c\u0438 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0438\u044f \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435 [\u0441\u0441\u044b\u043b\u043a\u0430]. <a class=\"decorated-link\" href=\"https:\/\/www.gamblingcommission.gov.uk\/\" target=\"_new\" rel=\"noopener\" data-start=\"2730\" data-end=\"2768\">https:\/\/www.gamblingcommission.gov.uk\/<\/a><\/p>\n<hr data-start=\"2770\" data-end=\"2773\" \/>\n<h2 data-section-id=\"a774tz\" data-start=\"2775\" data-end=\"2794\">\u0427\u0442\u043e \u041d\u0415 \u0441\u043b\u0435\u0434\u0443\u0435\u0442 \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c<\/h2>\n<p data-start=\"2796\" data-end=\"2826\">\u0418\u0437\u0431\u0435\u0433\u0430\u0439\u0442\u0435 \u0437\u043e\u043d \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u043d\u043e\u0433\u043e \u0440\u0438\u0441\u043a\u0430, \u0442\u0430\u043a\u0438\u0445 \u043a\u0430\u043a:<\/p>\n<ul data-start=\"2828\" data-end=\"2897\">\n<li data-section-id=\"2e24mg\" data-start=\"2828\" data-end=\"2851\">\u041e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u0438\u0433\u0440\u043e\u0432\u044b\u0435 \u043c\u0435\u0445\u0430\u043d\u0438\u043a\u0438<\/li>\n<li data-section-id=\"a5m3u0\" data-start=\"2852\" data-end=\"2876\">\u041f\u0440\u043e\u0446\u0435\u0441\u0441\u044b \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0435\u043d\u0438\u044f \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0438\u044f<\/li>\n<li data-section-id=\"tl2fb8\" data-start=\"2877\" data-end=\"2897\">\u0411\u0435\u0437\u043e\u043f\u0430\u0441\u043d\u043e\u0441\u0442\u044c \u043f\u043b\u0430\u0442\u0435\u0436\u0435\u0439<\/li>\n<\/ul>\n<p data-start=\"2899\" data-end=\"2940\">\u042d\u0442\u0438 \u043e\u0431\u043b\u0430\u0441\u0442\u0438 \u0437\u0430\u0442\u0440\u0430\u0433\u0438\u0432\u0430\u044e\u0442 \u0432\u043e\u043f\u0440\u043e\u0441\u044b \u0434\u043e\u0432\u0435\u0440\u0438\u044f \u0438 \u0440\u0435\u0433\u0443\u043b\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f.<\/p>\n<hr data-start=\"2942\" data-end=\"2945\" \/>\n<h2 data-section-id=\"dc9r8y\" data-start=\"2947\" data-end=\"2973\">\u041a\u0430\u043a \u043f\u0440\u043e\u0432\u043e\u0434\u0438\u0442\u044c \u0431\u043e\u043b\u0435\u0435 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0435 \u0442\u0435\u0441\u0442\u044b<\/h2>\n<h3 data-section-id=\"13ran51\" data-start=\"2975\" data-end=\"3008\">\u0428\u0430\u0433 1: \u0421\u0444\u043e\u0440\u043c\u0443\u043b\u0438\u0440\u0443\u0439\u0442\u0435 \u0433\u0438\u043f\u043e\u0442\u0435\u0437\u0443<\/h3>\n<p data-start=\"3009\" data-end=\"3039\">\u041d\u0430\u0447\u043d\u0438\u0442\u0435 \u0441 \u0447\u0435\u0442\u043a\u043e\u0433\u043e \u043f\u0440\u0435\u0434\u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u044f.<\/p>\n<h3 data-section-id=\"voprwl\" data-start=\"3041\" data-end=\"3068\">\u0428\u0430\u0433 2: \u041e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0439\u0442\u0435 \u043e\u0434\u0438\u043d KPI<\/h3>\n<p data-start=\"3069\" data-end=\"3123\">\u0421\u043e\u0441\u0440\u0435\u0434\u043e\u0442\u043e\u0447\u044c\u0442\u0435\u0441\u044c \u043d\u0430 \u043e\u0434\u043d\u043e\u043c \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u043d\u0430 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u0438\u043b\u0438 \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0438.<\/p>\n<h3 data-section-id=\"1j2fyzg\" data-start=\"3125\" data-end=\"3152\">\u0428\u0430\u0433 3: \u0421\u0435\u0433\u043c\u0435\u043d\u0442\u0430\u0446\u0438\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439<\/h3>\n<p data-start=\"3153\" data-end=\"3188\">\u0420\u0430\u0437\u043d\u044b\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u0432\u0435\u0434\u0443\u0442 \u0441\u0435\u0431\u044f \u043f\u043e-\u0440\u0430\u0437\u043d\u043e\u043c\u0443.<\/p>\n<h3 data-section-id=\"djaxd3\" data-start=\"3190\" data-end=\"3219\">\u0428\u0430\u0433 4: \u0411\u0435\u0433\u0438\u0442\u0435 \u0434\u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u043e \u0434\u043e\u043b\u0433\u043e<\/h3>\n<p data-start=\"3220\" data-end=\"3244\">\u041e\u0431\u0435\u0441\u043f\u0435\u0447\u044c\u0442\u0435 \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u0438\u0435 \u0434\u043e\u0441\u0442\u043e\u0432\u0435\u0440\u043d\u044b\u0445 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432.<\/p>\n<h3 data-section-id=\"1k8wnse\" data-start=\"3246\" data-end=\"3276\">\u0428\u0430\u0433 5: \u0414\u043e\u043a\u0443\u043c\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432<\/h3>\n<p data-start=\"3277\" data-end=\"3302\">\u041e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0439\u0442\u0435, \u0447\u0442\u043e \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u0438 \u043f\u043e\u0447\u0435\u043c\u0443.<\/p>\n<hr data-start=\"3304\" data-end=\"3307\" \/>\n<h2 data-section-id=\"10qn8xj\" data-start=\"3309\" data-end=\"3327\">\u0420\u0430\u0441\u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0435\u043d\u043d\u044b\u0435 \u043e\u0448\u0438\u0431\u043a\u0438<\/h2>\n<p data-start=\"3329\" data-end=\"3364\">\u041c\u043d\u043e\u0433\u0438\u0435 \u043a\u043e\u043c\u0430\u043d\u0434\u044b \u0441\u043e\u0432\u0435\u0440\u0448\u0430\u044e\u0442 \u043e\u0448\u0438\u0431\u043a\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u043c\u043e\u0436\u043d\u043e \u0438\u0437\u0431\u0435\u0436\u0430\u0442\u044c:<\/p>\n<ul data-start=\"3366\" data-end=\"3483\">\n<li data-section-id=\"x8r11g\" data-start=\"3366\" data-end=\"3396\">\u041f\u0440\u043e\u0432\u0435\u0440\u043a\u0430 \u0441\u043b\u0438\u0448\u043a\u043e\u043c \u0431\u043e\u043b\u044c\u0448\u043e\u0433\u043e \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0430 \u043f\u0435\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0445<\/li>\n<li data-section-id=\"wi56ou\" data-start=\"3397\" data-end=\"3426\">\u0418\u0433\u043d\u043e\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0434\u043e\u043b\u0433\u043e\u0441\u0440\u043e\u0447\u043d\u044b\u0445 \u043f\u043e\u0441\u043b\u0435\u0434\u0441\u0442\u0432\u0438\u0439<\/li>\n<li data-section-id=\"1aj6u8u\" data-start=\"3427\" data-end=\"3450\">\u041a\u043e\u043f\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0432<\/li>\n<li data-section-id=\"1wqtifs\" data-start=\"3451\" data-end=\"3483\">\u0421\u043e\u0441\u0440\u0435\u0434\u043e\u0442\u043e\u0447\u0435\u043d\u0438\u0435 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u044f \u0438\u0441\u043a\u043b\u044e\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043d\u0430 \u043f\u0440\u0438\u043e\u0431\u0440\u0435\u0442\u0435\u043d\u0438\u044f\u0445.<\/li>\n<\/ul>\n<p data-start=\"3485\" data-end=\"3522\">\u0412\u043c\u0435\u0441\u0442\u043e \u044d\u0442\u043e\u0433\u043e \u0441\u043e\u0441\u0440\u0435\u0434\u043e\u0442\u043e\u0447\u044c\u0442\u0435\u0441\u044c \u043d\u0430 \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u043e\u043c \u0440\u043e\u0441\u0442\u0435.<\/p>\n<hr data-start=\"3524\" data-end=\"3527\" \/>\n<h2 data-section-id=\"1nxvhth\" data-start=\"3529\" data-end=\"3569\">\u041f\u043e\u0447\u0435\u043c\u0443 A\/B-\u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0432 \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u0438 \u043e\u043d\u043b\u0430\u0439\u043d-\u0438\u0433\u0440 \u0441\u043f\u043e\u0441\u043e\u0431\u0441\u0442\u0432\u0443\u0435\u0442 \u0440\u043e\u0441\u0442\u0443<\/h2>\n<p data-start=\"3571\" data-end=\"3619\">\u0441\u0438\u043b\u044c\u043d\u044b\u0439 <strong data-start=\"3580\" data-end=\"3603\">A\/B-\u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0432 \u0441\u0444\u0435\u0440\u0435 \u043e\u043d\u043b\u0430\u0439\u043d-\u0438\u0433\u0440<\/strong> \u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442:<\/p>\n<ul data-start=\"3621\" data-end=\"3716\">\n<li data-section-id=\"w9tprv\" data-start=\"3621\" data-end=\"3649\">\u0423\u043b\u0443\u0447\u0448\u0438\u0442\u044c \u043a\u043e\u044d\u0444\u0444\u0438\u0446\u0438\u0435\u043d\u0442\u044b \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438<\/li>\n<li data-section-id=\"t6ugvs\" data-start=\"3650\" data-end=\"3672\">\u041f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u0435 \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u044f<\/li>\n<li data-section-id=\"ocbzbr\" data-start=\"3673\" data-end=\"3690\">\u0423\u0432\u0435\u043b\u0438\u0447\u044c\u0442\u0435 \u0432\u044b\u0440\u0443\u0447\u043a\u0443<\/li>\n<li data-section-id=\"o2ok8p\" data-start=\"3691\" data-end=\"3716\">\u041f\u0440\u0438\u043d\u0438\u043c\u0430\u0439\u0442\u0435 \u0431\u043e\u043b\u0435\u0435 \u0432\u0437\u0432\u0435\u0448\u0435\u043d\u043d\u044b\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f.<\/li>\n<\/ul>\n<p data-start=\"3718\" data-end=\"3763\">\u0412 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0435 \u043e\u043d\u0430 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\u0441\u043e\u0445\u0440\u0430\u043d\u0435\u043d\u0438\u044f \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0441\u043f\u043e\u0441\u043e\u0431\u043d\u043e\u0441\u0442\u0438. \u041f\u0440\u0438 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e\u043c \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0438 \u043e\u043d\u043e \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u0435\u0442 \u0447\u0435\u0442\u043a\u0443\u044e \u0438 \u0438\u0437\u043c\u0435\u0440\u0438\u043c\u0443\u044e \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e. <a href=\"https:\/\/urgentgames.com\/ru\/\u043a\u043e\u043d\u0442\u0430\u043a\u0442\/\">\u0443\u043b\u0443\u0447\u0448\u0435\u043d\u0438\u044f<\/a>.<\/p>\n<hr data-start=\"3948\" data-end=\"3951\" \/>\n<h2 data-section-id=\"4wwbu1\" data-start=\"3953\" data-end=\"3977\">\u041f\u0440\u0438\u0437\u044b\u0432 \u043a \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044e: \u042d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u044b \u0441 \u0440\u0430\u0437\u0433\u043e\u0432\u043e\u0440\u0430\u043c\u0438<\/h2>\n<p data-start=\"3979\" data-end=\"4044\">\u0415\u0441\u043b\u0438 \u0432\u044b \u0445\u043e\u0442\u0438\u0442\u0435 \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u0443\u044e <strong data-start=\"4013\" data-end=\"4036\"><a href=\"https:\/\/urgentgames.com\/ru\/\u043a\u043e\u043d\u0442\u0430\u043a\u0442\/\">\u0438\u0433\u043e\u0440\u043d\u044b\u0435 \u0438\u0433\u0440\u044b<\/a> <a href=\"https:\/\/urgentgames.com\/ru\/\u043a\u043e\u043d\u0442\u0430\u043a\u0442\/\">\u0410\/\u0411<\/a> <a href=\"https:\/\/urgentgames.com\/ru\/\u043a\u043e\u043d\u0442\u0430\u043a\u0442\/\">\u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435<\/a><\/strong> \u0441\u0438\u0441\u0442\u0435\u043c\u0430-<\/p>\n<p data-start=\"4046\" data-end=\"4067\"><a href=\"https:\/\/urgentgames.com\/ru\/\u043a\u043e\u043d\u0442\u0430\u043a\u0442\/\"><strong data-start=\"4046\" data-end=\"4067\">\u042d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u044b \u0441 \u0440\u0430\u0437\u0433\u043e\u0432\u043e\u0440\u0430\u043c\u0438.<\/strong><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Introduction: Why iGaming A\/B Testing Matters iGaming A\/B testing is one of the most powerful tools for growth in 2026. However, most operators fail to get real results from it. The issue is not testing itself\u2014it\u2019s testing the wrong things. While some changes can significantly improve revenue, others have almost no impact. Therefore, focusing on [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":2223,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[26,51],"tags":[897,905,896,901,906,900,895,903,899,898,902,904],"class_list":["post-2222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-growth","category-games-trends","tag-a-b-testing-igaming-2026","tag-betting-analytics","tag-betting-optimization-strategy","tag-bonus-testing-strategy","tag-conversion-rate-optimization-igaming","tag-deposit-conversion-optimization","tag-igaming-a-b-testing","tag-igaming-experimentation","tag-onboarding-optimization-igaming","tag-player-behavior-testing","tag-retention-optimization-betting","tag-user-experience-testing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>iGaming A\/B Testing: What Actually Works<\/title>\n<meta name=\"description\" content=\"iGaming A\/B testing helps improve conversion, retention, and revenue. 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Learn what to test, avoid mistakes, and run effective experiments.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/urgentgames.com\/ru\/igaming-ab-testing-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Urgent Games\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UrgentGame\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-08T11:58:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/urgentgames.com\/wp-content\/uploads\/2026\/04\/A_B-testing-in-iGaming-innovation-1-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Urgent Games\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UrgentGames\" \/>\n<meta name=\"twitter:site\" content=\"@UrgentGames\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c\" \/>\n\t<meta name=\"twitter:data1\" content=\"Urgent Games\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 \u043c\u0438\u043d\u0443\u0442\u044b\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/urgentgames.com\\\/igaming-ab-testing-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/urgentgames.com\\\/igaming-ab-testing-2\\\/\"},\"author\":{\"name\":\"Urgent Games\",\"@id\":\"https:\\\/\\\/urgentgames.com\\\/ru\\\/#\\\/schema\\\/person\\\/fea1f2e6b17a8d9c578282fa791eeee2\"},\"headline\":\"iGaming A\\\/B Testing: What Actually Works\",\"datePublished\":\"2026-04-08T11:58:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/urgentgames.com\\\/igaming-ab-testing-2\\\/\"},\"wordCount\":443,\"publisher\":{\"@id\":\"https:\\\/\\\/urgentgames.com\\\/ru\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/urgentgames.com\\\/igaming-ab-testing-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/urgentgames.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/A_B-testing-in-iGaming-innovation-1-1.png\",\"keywords\":[\"A\\\/B testing iGaming 2026\",\"betting analytics\",\"betting optimization strategy\",\"bonus testing strategy\",\"conversion rate optimization iGaming\",\"deposit conversion optimization\",\"iGaming A\\\/B testing\",\"iGaming experimentation\",\"onboarding optimization iGaming\",\"player behavior testing\",\"retention optimization betting\",\"user experience testing\"],\"articleSection\":[\"Business Growth\",\"Games\\\/Trends\"],\"inLanguage\":\"ru-RU\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/urgentgames.com\\\/igaming-ab-testing-2\\\/\",\"url\":\"https:\\\/\\\/urgentgames.com\\\/igaming-ab-testing-2\\\/\",\"name\":\"iGaming A\\\/B Testing: What Actually Works\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/urgentgames.com\\\/ru\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/urgentgames.com\\\/igaming-ab-testing-2\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/urgentgames.com\\\/igaming-ab-testing-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/urgentgames.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/A_B-testing-in-iGaming-innovation-1-1.png\",\"datePublished\":\"2026-04-08T11:58:14+00:00\",\"description\":\"iGaming A\\\/B testing helps improve conversion, retention, and revenue. 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